Privacy policy

Privacy Policy

Privacy Policy Statement

Japan Airlines Co., Ltd. ("we", "us", "our") owns and operates the website www.jalshophk.com (this "Site"). We value your privacy and are committed to protecting your personal information. We ensure that the personal data we collect, transmit, store and use are handled in accordance with the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of the Hong Kong Special Administrative Region (the "Ordinance").

This Privacy Policy explains how we collect, store and process your personal data and outlines the ways in which we routinely collect and use data online and through our mobile services and other services, as well as the choices you have regarding the personal data that is collected and used.

Please read the following Privacy Policy Statement and Data Security Policy to understand how we use the personal information we may obtain from you. By providing us with your personal information, you are consenting to the collection, use, access, transfer, storage and processing of your personal information by our party as outlined in this Privacy Policy.  The collection and use of your personally identifiable personal information will be restricted to the extent necessary for the development and administration of our business.

 

Data Security Policy

You are not required to provide any personal information in order to access this website. However, some areas of our website do require you to provide personally identifiable and authentication information, such as a username or membership number and a personal password, in order to enhance the protection of data and the confidentiality of your personal settings.

When you are enrolled in our online services, we will collect personal information from you in order to provide our services to you. You may refuse to provide us with your personal information, but in this case we may not be able to provide you with our services. By providing your personal information, you agree that we may use your personal information in accordance with this Privacy Policy.

Types of Personal Data Collected

We will ask you to provide the following personal information in specific areas of our website, as well as in specific areas of our stores and other services (such as mobile services and other distribution channels) in order to provide services to you and improve our products and services. If you fail to provide or choose not to provide the specified personal information required for a particular service area, we may not be able to fully provide the service you needed ,or process your request or order. If you are under 18 years of age, please seek the consent of your parent or guardian before submitting your personal identification details.

The personal data we collect may include (including but not limited to):

  • Your personal information and contact such as name, gender, date of birth, telephone number, fax number, social media access, email address, residential address, mailing address and/or billing address or other information that identifies you
  • Your mileage Program membership
  • Your credit card or debit card number and billing information, including the cardholder's name, credit card number, billing mailing address and credit card expiration date
  • Your employment information, such as company name, job title and related contact information
  • Information about your registered membership with any of our affiliated companies and/or other business partners
  • Information you provided to us for marketing, research and contests conducted by us or on our behalf
  • Your personal interests and other leisure activities
  • Information on the IP address or domain name of your computer or mobile device, operating system, browser settings, browsing history and/or other Internet records
  • For staff training and service quality improvement purposes, we may record and collect and monitor telephone calls and messages (e.g. WhatsApp, Chatbox, etc.)

Uses of Personal Data

The personal data we collect from you may be used for the following purposes (including but not limited to):

  • Responding to your enquiries, comments and/or confirmation
  • Processing the delivery services we provide you
  • Processing membership applications, service requests and administering the regular operation of member services
  • Offering various privileges, communications and services to members
  • Identifying you and any accounts you may have created
  • Verifying your identity before providing any services or products to customers
  • Processing customers' orders in relation to services and processing of payment instructions or collection of amounts due or other requests
  • Verifying your eligibility for discounts and promotions on goods and services
  • Allowing the Site to collect your personal information in order to prevent users from having to re-enter each time
  • Administrating promotions, contests and contests organized by or on behalf of the Company
  • For marketing, promotional and customer relationship management purposes, for such as providing users with the latest offers on our products and services by SMS alerts and service related offers, on our own initiative or at your request
  • Conducting market research, statistical analysis, behavioral analysis and research studies for us, our affiliates and/or other business partners to improve services and products, optimize our website, and develop new services and products
  • Contacting you with updates and marketing information about our company or our partner organizations with your consent
  • Designing our website and content to meet your specific preferences
  • Providing aggregate statistics on server usage in order to enhance our services
  • Handling any complaints and enquiries about user's account, claims and/or legal actions against us or any party, and for service improvements
  • Completing the online services you requested on any of our websites and/or through other telecommunications channels
  • Preventing fraud
  • Auditing Purposes
  • Making disclosures as required by applicable laws, rules and regulations
  • Any other purpose directly related to the original purpose for which the personal information was collected

Personal Information Disclosure and Transfer

Any personal data provided by the customer to the Company in connection with any transaction, application for membership of Japan Airlines Co., Ltd. ("the Company") www.jalshophk.com or participation in any promotional activities, or personal data collected, held or which may be held by the Company, may be be used, retained, accessed and disclosed by us to third parties including our relevant affiliates and co-marketing partners for the purpose of processing follow-up services, and for the purpose of providing marketing and promotional information, market research, data verification, service enhancement, etc. for products and/or services related to social networking services, etc. in connection with this transaction. We may occasionally use the personal information users provided to send marketing information, such as printed mailings, emails, phone calls, electronic messages (SMS, MMS, mobile app SMS, etc.) containing information about our or our affiliates' services and products, offers and collaborative marketing information, but we must obtain your consent to do so. Consent may be obtained by, but is not limited to, confirmation of your consent via our website, forms, phone, email, social media, to our customer service representatives, etc.

If you do not wish to receive any promotional messages from us, you can click on the unsubscribe link in the email and we will remove you from our mailing list at no cost to you. You may also email us anytime at jalshophk@jal.com to unsubscribe and choose not to receive marketing messages.

Personal information may be disclosed and transferred to our subsidiaries, business partners, service providers, and others as we deem appropriate in connection with the services and products you request or provide to you. If required by law or requested to fulfil a legal obligation, or to provide services to you, or to carry out the original or directly related purposes for which personal information was collected, we may disclose such information to the following persons, whether located in or outside of Hong Kong, including but not limited to:

  • Competent court of law, law agencies, or other governmental or statutory authorities, institutions or organizations;
  • Our associated companies, business partners, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sales and marketing, administration or provision of the services;
  • Any other person under a duty of confidentiality to us including a member of our group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and
  • Banks, financial institutions, insurance companies, credit card issuing companies or debt collection agencies.

If necessary, the Company may transfer the personal data to places outside the Hong Kong Special Administrative Region for carrying out the purposes, or the directly related purposes, for which the personal data were collected. All the transfer of those personal data will be carried out in compliance with the requirements of the Ordinance.

Any questions, comments, suggestions or information, other than personal information, transmitted by you or posted on our website or any part of our website are deemed to be provided to us voluntarily in the form of non-confidential and non-proprietary information. We have the right to publicly share and otherwise use, reproduce, disclose, transmit, publish and/or post such information in our sole discretion, including, but not limited to, providing it to any affiliated company for purposes such as developing and marketing and meeting the needs of our customers.

You should be aware that no system is impenetrable and no information provided over the Internet can be guaranteed to be completely secure. Accordingly, we cannot guarantee the security of any information that you transmit to us or receive from us over the Internet. If you purchase a product or service from one of our partners, your personal data will be transferred to the partner. Your personal data will be subject to the partner's privacy policy. This is outside of our control and we cannot be held responsible for how such data is processed and used by third parties.

Use of Cookies
"Cookie" is a small text file that is stored on the Internet user's computer (or other electronic device) when you enter the company's website and mobile application. Unless otherwise stated, this website will only record your visits and will not collect any personally identifiable information about you. Cookies are used on this website to help improve our online services, conduct research and statistical analysis to better understand visitors and visitors' browsing habits and interests. As for third-party cookies (if any), they are used to identify and track visits from other online advertisements.

We may collect information on your network protocol address (IP address), browser type, location URL (domain name) and website access time (access time). We do not associate IP addresses with personal data. Such non-identifying data collection is only used for our research purposes and is not directly related to the collection of your personal data.

Although most browsers automatically accept cookies, you also have the right to choose to modify or refuse to accept cookies, which may affect your use of certain functions on this web page.



Access, correction or deletion of personal data

If you have any questions about our Privacy Policy, or wish to access or correct your personal data, please notify us in writing at the following address:

Japan Airlines Co., Ltd.
Address: Room 1911, 19/F, Mira Place Tower A, 132 Nathan Road, Tsim Sha Tsui, Kowloon
To: Customer Service Officer

According to the Ordinance, the company reserves the right to charge you a reasonable fee for the relevant data access request.



Links to Third Party Sites

This Privacy Policy applies only to this webpage. This website contains hyperlinks to other websites operated by third parties. Whenever you activate any linked website, you have left this website. The content and accuracy of these websites, as well as their opinions and other associations expressed have not been investigated, verified, monitored or endorsed by us. Any personal information or any other information that you provide to any other party after leaving this website is out of the control of the company. When using hyperlinks to browse third-party web pages or information, you must bear the relevant risks. You have no right to claim against us for any loss or damage suffered through the third-party website.

 

Commerce Platform

This website is hosted by Shopify, and Shopify collects and processes your Personal Data, for purposes including but not limited to, providing the Enhanced Services. Information submitted by you to the Store will be shared with Shopify as well as third parties that may be located in other countries, in order to provide services to you, including but not limited to the Enhanced Services. You may opt out or object to Shopify processing your data for certain use cases, depending on your jurisdiction (here).  The Shopify Privacy Policy (here) will help you better understand how Shopify collects, uses, and shares your personal information.



Protection of Personal Data

Your personal data will only be obtained and processed by certain authorized staff who have been trained in our Privacy Policy. We will take various security measures to protect the personal data you submit.

Although our security measures will strive to protect your personal data, you agree and acknowledge that no data transmission is absolutely secure, and no computer system or security system cannot be broken. When you provide us with personal information, you do so at your sole risk with respect to the security of the personal information you transmit to us.

Storage of Personal Data

Your personal data will be kept until the original purpose for which it was collected, or a purpose directly related to it, is kept, unless such personal data can be kept for a specific period of time under any applicable law, regulation or contract. This site does not provide a facility for you to delete the personal data we hold online. The collection, use, and sharing of your personal data is handled in accordance with the Shopify Privacy Policy (here), which governs the practices of Shopify, our commerce platform.

Revised Privacy Policy

This privacy policy statement and data security policy may be revised from time to time without prior notice and published on this webpage. You can check the latest privacy policy on our website at any time to ensure that you are aware of the company's latest version of.

By using this site and the information, you are accepting and agreeing to the terms and conditions set forth above, as they may be amended from time to time. Your continued use of this site and the information after such changes will constitute your agreement to such changes. If you are dissatisfied with any part of this site, or with the use of all of the terms and conditions of this site, you may choose not to use this site and the information thereon.

Contact us

If you have any inquiries or comments on our privacy protection and data security policies, please contact us.

Last Update: Jul 2025